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  • ISBN 13: 9781602863330
  • ISBN 10: 1602863334
  • Price: $13.99 / $17.99 CAN
  • Status: Active

Clean Protein

The Revolution that will Reshape Your Body, Boost York Energy ┬┐ and Save Our Planet

By (author) Kathy Freston, By (author) Bruce Friedrich

New York Times bestselling author and vegan lifestyle expert Kathy Freston and co-author Bruce Friedrich offer a research-based self-help guide that cuts through accepted truths about protein and offers surprising new ways to include the essential nutrient in your diet.

In Kathy's own words: "This book is not about how to eat less protein, because protein is not actually the culprit-the culprit is animal protein. So this book is about how to eat better protein... Some protein you can eat to your heart's content and your body will remain happy-this is what we refer to as clean protein. Other forms of protein are fine in small amounts but can cause serious disease when consumed regularly-we call this dirty protein."

Do vegans get enough protein? Is it safe for people on Paleo diets to eat so much meat? How much protein do people really need to be healthy? The debate rages on about how much protein is optimal, but one thing is clear: too much meat can be deadly, and the current methods of cultivating protein are killing our environment.

In THE CLEAN PROTEIN REVOLUTION, Kathy Freston and Bruce Friedrich (Executive Director of the Good Food Institute) address how to know how much protein is right for your body, and offer delicious recipes and meal plans to help you incorporate healthy protein into your diet. Along the way they describe how new sources of clean protein (i.e. protein that doesn't require animal agriculture) can be sustainably produced, and include fascinating interviews and information from game-changing academics and entrepreneurs who are poised to revolutionize the food supply and the economics of agriculture world-wide.

"I can't tell you how much [QUANTUM WELLNESS] changed my life for the better."
—Ellen DeGeneres

"Kathy Freston has been a real source of reliable, practical advice about health. In The Lean, she presents a sensible plan to jump-start weight loss and improve well-being. I recommend this book."
—-Andrew Weil, MD

"Abundant scientific research has convincingly shown that the approach Kathy Freston brings is the most effective way to reach your goal weight and stay there, and to enjoy the very best of health. The Lean puts this breakthrough into practice with a simple, step-by-step, can't-fail guide. Kathy's guidance is easy to understand, beautifully structured, and so encouraging that you'll reach your goals more easily than you could ever have imagined. Our clinical studies and those of other research teams have shown how powerful a diet change can be. The Lean now makes it available to everyone."
—Neal D. Barnard, MD

Kathy Freston is a food and wellness writer with a focus on a plant-based diet. Her advocacy to move away from eating animals spans concern for human health as well as animal and environmental welfare.

She is the author of eight books, four of them instant New York Times bestsellers; her works include The Lean, Veganist, and Quantum Wellness. A media favorite, Kathy has appeared frequently on national television, including Ellen, Dr. Oz, Charlie Rose, Good Morning America, The Talk, Extra and Oprah. Kathy's work has been featured notably in Vanity Fair, Harper's Bazaar, Self, W, and Fitness. She is a regular contributor to The Huffington Post.

Bruce Friedrich is the Executive Director of the Good Food Institute. He graduated magna cum laude from Georgetown Law and Phi Beta Kappa from Grinnell College and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce has held leadership roles for the past two decades at top nonprofits working to reform animal agriculture. Bruce is a popular speaker on college campuses and has presented repeatedly at most of the nation's top universities, including Harvard, Yale, Princeton, Stanford, and MIT. Bruce has contributed chapters to five books and authored six law review articles. He is co-trustee of New Crop Capital, a venture capital fund that invests in plant-based and "clean meat" companies.

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